Developer DAO Academy

Platform for Web3 Courses
Overview

Developer DAO is dedicated to furthering the education and impact of a community of Web3 innovators. At the heart of this endeavour lies Developer DAO Academy, a dynamic learning platform tailored for software developers. With a thriving community of thousands of members keen on shaping the future of Web3, Developer DAO Academy provides users with the knowledge and resources to create the next frontier of the internet. Developer DAO Academy’s mission is to expedite the learning curve and amplify the impact of Web3 builders through a diverse array of courses spanning various Web3 areas.

Problem Statement
Within the current Web3 landscape, software developers face obstacles in accessing learning resources, content and collaboration opportunities in web3. Likewise, companies pioneering Web3 technologies encounter challenges in disseminating their expertise and infrastructure, hindering collaborative progress. The lack of accessible resources slows down the collective growth of the industry.

Below are some User Pain Points (directly from software developers and other users) from our research which have helped us guide this project.

USER PAIN POINTS
1️⃣ There is not enough content or content is outdated
2️⃣ Lacks a community to learn with and ask questions
3️⃣ The courses didn't help me get a job
4️⃣ There is not enough projects to apply my knowledge to. There are too many tutorials
5️⃣ There are not enough challenges after completion of a course
6️⃣ Getting left behind on a program of study
Role
UX/UI Designer (within a team of PM's, Engineers, & Stakeholders)
User Research, Video Call Interviews, Surveys, Visual Design, Mind Mapping, User Journeys, Prototyping & User Testing (A/B Testing)

October 2023 - December 2023

Goals
💻 To design a learning platform which allows software engineers to learn skills in Web3 + blockchain and get issued certificates to help them get hired in the industry
🔍 Make sure content is easy to understand and navigate
💰 Get sponsors to collaborate and partner with the platform to distribute their content
✏️ To design a platform which is user friendly and has a sleek dark mode UI
Working with the Team
I collaborated within a cross-functional team while working on the platform. Our communication was open and respectful, ensuring alignment on project goals. I led user research efforts, while ideation workshops fostered creativity. Rapid prototyping and iterative feedback refined the designs. Clear documentation facilitated smooth handoffs to engineers, who brought our vision to life.

Process
User Problem
“Antonio is eager to enter the new Web3 space and help build protocols so he can eventually get hired and earn more money, but he struggles to find the knowledge or resources to learn the required skills. There are not many websites that have details about this new and transforming wave of the internet."

Developer DAO Academy aims to help people like Antonio by providing a one-stop platform for all Web3 knowledge and learning.

User Research
To gather user insights, I first surveyed users of Developer DAO's community and gathered their responses to collect pain points. Then, I conducted follow-up video call interviews to dig deeper into ten user's responses and gather more details.
The interviews were done through Google Meet and over the phone since members are from all around the globe and were about 20 minutes each. After this, I compiled the data in various ways like sticky notes which helped my user journey maps.

What I Can Conclude from the Data

While analyzing the recorded answers and notes from interviews, I noticed a lot of talk about having the right amount of content that is balanced with the right amount of tutorials and projects. In addition, to many users, it is helpful to have a community to ask questions to and grow with. One of the most important user asks is having the right tools and resources so that users can land a job after course completion.


Some Design Process Tidbits

During the design process, there is a ton of ideation, thinking and meaning that goes into your work. Here are a few that went into mine that aid as a snapshot of this process:

- For font styling, I chose the "Back to the Future" font set as our main font. The thinking behind this is that Web3 in a way is the rebirth of the internet. Back in the early days of the internet, this era was seen as the future and companies were not hoarding people's data. Now, we see that companies have hoarded user data for themselves over the years. Web3 is the beginning of users taking back their data and the internet returning to the people, hence, we chose "Back to the Future" to make this connection.

- I chose to keep the dark mode theming in our designs because it is heavily used in back-end development and terminals so we wanted a similar cohesive and familiar experience.

- One of the difficulties faced during the design process was the team's pushback on a completely new design. As an homage to the previous designs, I incorporated the main character image into the landing page for the low-fidelity version (as seen on the first side below). Later on, we collectively decided to move forward with a new landing page design that did not have that image which can be seen in the high fidelity section below.

Low Fidelity Mockups





High Fidelity Mockups


Conclusion


I am very excited to be part of a learning platform that is helping to educate software developers in emerging technologies. Web3 provides new opportunities and I am excited to see how my work designing Developer DAO Academy will impact those coming into this space and speed up their learning and the process of building Web3. Designing for Web3 was new and fun, and there were many new Web3 processes to incorporate.

I look forward to future design iterations!




Want to work together?

If you like what you see and want to work together, get in touch!